Altmetrics is a company that tracks realtime references, reads and mentions of research articles across the web and social media. They give authors and institutions a sense of what research is moving the needle faster and more comprehensively than reference tracking could. The work NephJC does will now be part captured as part of this goal.
When I read the following on their website, I knew that NephJC and Altmetrics were natural partners:
Our spotlight just got a little brighter.